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What is the strategy for implementing these sales stages properly and appropriately? Here are some tips you can adopt and learn.
1. Consumer behavior analysis
The first thing you should do when building a sales funnel is to understand your target customers as best you can. Yes, the more you know about your customers, the more effective your sales funnel strategy will be for your business.
2. Attract customer’s attention
The most important step in a sales funnel is to attract the attention of the target market, whether it’s through social media content, infographics, videos, website services, and so on. You can take advantage of various e-commerce platforms to reach a wider range of consumers. Then, don’t forget to make some interesting and unique ads as an alternative.
3. Create a landing page
Once you get the customer’s attention, you have to take the prospect somewhere. Therefore, try to create a landing page as an integrated buying and selling center that provides all information and complete offers related to your product.
4. Create an email marketing campaign
You can also create an email marketing campaign by sending educational content about the products they need. It aims to offer a solution to various customer problems. However, keep in mind that the content is shared to provide a good customer experience, and not to sell.
5. Stay connected
Don’t forget that there are other customers who need to be appreciated, such as giving thanks, offering additional coupon vouchers, to invitations to provide feedback on products.