With over 1 billion active users on Instagram, running an affiliate program and partnering with influencers can help you reach a very large and highly profitable audience. If you’re new to the world of affiliate marketing from the course detail, the good news is that it’s very easy to get started. Here’s a quick step-by-step guide to getting you started:
Step #1: Choose an Affiliate Network
The affiliate network will provide you with services and benefits such as tracking technology, reporting tools, payment processing, along with exposure to the influencer base already using affiliate links on their platform. When it comes to sales, affiliate networks can also help you figure out how much commission an influencer should pay, and what type of commission structure works best.
There are two types of commission models: pay-per-click and cost-per-acquisition.
The pay-per-click model means that you will earn a small amount of money for each click you direct to the website, whereas the cost-per-acquisition is only paid when the actual sale is made.
Step #2: Set Your Commission Rate
Now it’s time to map out your commission rate, which means how much you will pay the influencer for each sale they drive.There are many different ways to do this. Here are some ideas:
• Analyze Your Profit Margin: Commission payouts are ultimately out of your profit margin, so understanding how much profit you are willing to trade for higher sales volume is critical.
• Do analyst for your competitor
• Ask Your Affiliate Network: Affiliate networks have a lot of experience and will likely provide you with a lot of information!
Once you’ve decided on your commission level, you’ll also need to set your payout terms. It is usually 60-90 days to allow a return or exchange but will depend on your individual sales cycle.
Step #3: Create an Attractive Affiliate Program
When building your affiliate program, make sure it’s the program that influencers want to follow. One way to incentivize influencers is to build a tiered program, with the option to unlock additional rewards. This can motivate influencers to promote your brand and services and give them their fair share of the effort they put in.