Functionally, SEO and SEM have quite a lot in common. However, in terms of how they work, they both have their advantages and disadvantages. To be clear, let’s try to understand the difference between SEO and SEM together. Meanwhile, before we continue, if you have problems with your SEO campaign, we recommend you hire the best service and learn more about King Kong marketing agency in your city.
Here are some of the most important differences between the two:
In this section, you can already know the difference between SEO and SEM. With SEM, you can choose the desired target audience, from age category, gender, region, and others better than SEO. In addition, the target audience used in SEM is much more measurable and can be done at the beginning of setting up the ad.
Whereas in the implementation of SEO, you can’t necessarily do the target audience. You need to increase the content first on the website, then you can analyze whether the content is by the set targets. If not, then you need to do the optimization many more times.
When viewed from the process, both using SEO and SEM, do not immediately appear on the first page of the search. However, when compared to SEO, the speed of results provided by SEM can be felt faster. SEM can also be turned off if it turns out that the intended target has not been obtained, then reactivated after you have redefined the target audience.
In contrast to SEM, SEO will have a long optimization impact. Meanwhile, SEM will only last for a specified period. In simpler language, the duration of the ad only lasts according to the amount of the fee you pay. While SEO will last for quite a long time by existing developments.
The difference between SEO and other SEM is in terms of the required budget. SEM in the form of paid advertising certainly requires a predetermined budget according to the period you want. Automatically for its use, you have to prepare a budget that is not small. While SEO can be used at no cost. Simply put, SEO is free and SEM is paid.